Bond University Master of Marketing / Master of Marketing (Professional): application checkpoints before you choose an adviser

Before you choose an adviser for Bond University’s Master of Marketing or Master of Marketing (Professional), separate the two awards on the table. Bond lists them under different program codes and CRICOS numbers, with different durations, credit points and total tuition. The shared parts are the Gold Coast campus, four start months and the English requirement. The checkpoints below follow the order an application conversation usually takes: identity, intake, fee year, English, credit structure and admission.

Identify the award before comparing advice

Bond lists the Master of Marketing as BN-13147 and CRICOS 113566M. The Master of Marketing (Professional) is BN-13148 and CRICOS 113567K. Those identifiers are the cleanest way to keep an adviser’s proposal tied to one award. A conversation that uses only “Bond marketing masters” can slide between the two programs without anyone noticing.

Check duration and intake against your timeline

The Master of Marketing runs for 1 year 4 months across 4 semesters. The Master of Marketing (Professional) runs for 92 weeks. Both awards list the same four on-campus offerings at the Gold Coast Campus: September 2026, January 2027, September 2027 and January 2028. Start with the intake that fits your plan, then check which award structure fits the time you have.

Compare tuition by year, not by one headline figure

Bond publishes international tuition for both awards by year. For the Master of Marketing, the 2026 rate is AUD 20,060 per semester and AUD 80,240 for the total program. The 2027 rate is AUD 20,970 per semester and AUD 83,880 for the total program.

For the Master of Marketing (Professional), Bond lists AUD 86,870 for the total program in 2026 and AUD 90,810 for the total program in 2027.

Bond’s tuition note says the figures are indicative, vary with the subjects chosen and the intake year, and the charge in the year you start applies. When an adviser quotes a total, ask which intake year it belongs to.

Test English against the overall score and the band

Both awards list IELTS Academic at an overall score of 6.5 with no sub-score below 6.0. They also list PTE Academic at an overall score of 58 with no communicative score below 50. The published requirement includes both the overall score and the minimum band or communicative score.

Use credit points to explain the time and cost gap

The Master of Marketing has 120 total credit points: 80 compulsory and 40 elective. The Master of Marketing (Professional) has 165 total credit points: 125 compulsory and 40 elective. Both awards list 7 specialisation options. Bond also lists a Business Data Analytics specialisation for the Professional award. The Professional award carries more total credit points and a longer duration; its published total tuition is also higher in both 2026 and 2027.

Check the admission line that applies to you

For the Master of Marketing, Bond’s admission line is successful completion of a recognised Bachelor’s degree or equivalent qualification in any field. For applicants from China and Taiwan, both awards list a recognised 4-year Bachelor degree equivalent to an Australian Bachelor degree as the qualification.

Put the checkpoints into adviser questions

Ask which award and program code the advice refers to. Ask which CRICOS number goes with that award. Ask which intake year the tuition total uses. Ask whether the credit points are total, compulsory or elective. Ask whether the English requirement includes the minimum sub-score or communicative score. Those questions keep the conversation on the published program facts rather than a general impression of the degree.

Program details, fees and entry requirements can change; check the figures that apply to your intake year with us in this chat before you rely on them.

Sources

• Bond University — Master of Marketing
• Bond University — marketing program data for both awards